PATCHOULI Flowers Concept Store Story: Following the decision that the brand name will be PATCHOULI, I visualized the concept of the entire floral workshop: from the interior to exterior. The space for the workshop to function in Piata Dorobanti is asymmetric, with lateral glass walls – meaning it was a harsh volume that needed to be tamed in order to welcome the flowers. I thought that vintage curvy furniture contributes to the warming of the space. The centerpiece is the working table, the place where all is happening, while the black floor reflects the Patchouli logo background. flori
On the first part of the table I imagined us creating the bouquet, wrapping it up in tissue paper or in specially branded bags, while at the opposite end the creation process to start all over again. Once the entire process was settled, meaning the technique of combining colors and flowers and considering the client’s budget, we succeeded to create spectacular bouquets within 5 to 10 minutes!
The idea of a floral concept store was highly welcomed by the public, from the very beginning. The clients were amazed about the fact that the entire process was unfolding before their very eyes, rapidly and efficiently. At that moment, Patchouli was the sole concept store of the kind on the entire Romanian market, so the most frequently asked question was whether we are an international franchise. The concept in itself is still not widely spread, due to the fact that the custom is for the bouquets to be ready made and exposed for rapid sale. We chose to continuously have very fresh flowers, so as our customers may have the chance to appreciate them and to participate at the creative process. Hence, they are always aware of the content of the bouquets they buy.